Everyone has heard the business maxim: you cannot manage what you cannot
measure. No one seems to be given original credit for this quote, but chances
are there are many frustrated Chief Financial Officers (CFOs) and Chief
Executive Officers (CEOs) that have used it many times trying to get timely
and actionable organizational insight.
As organizations grow in scope and complexity, aggregating real-time data
from numerous systems and converting that data to decision-ready information
becomes increasingly challenging. When striving for Business Performance
Improvement (BPI), Business Intelligence technology provides the necessary
framework to gain the insight needed to lead to better decisions. Below are
five guidelines to identify an effective business intelligence solution to
help companies turn data into wisdom by organizing and presenting it in easy
to understa... (more)
SOASTA Session at Cloud Expo
"Business Intelligence has focused on providing the actionable information
needed to support decision makers in improving business operations. Until
now, performance testing tools have delivered plenty of data, but very little
decision support," says SOASTA CEO Tom Lounibos in writing about his upcoming
session at Cloud Expo at the Javits Center in New York on Monday, April 19 at
5:30pm
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"Performance Intelligence enables test engineers to analyze results on a
single timeline, make inf... (more)
International Financial Reporting Standards (IFRS)
After the Enron debacle, the American Institute of Certified Public
Accountants (AICPA) assumed a leadership role in the rush toward an
international set of accounting standards (IFRS). The long and proud
independent standard setting process in the United States of America is being
phased out in favor of an international standard setting process with an
international governing body, the International Accounting Standards Board
(IASB). So what’s the big deal?
Confusing Standards?
So will we have a single, simple, principles-bas... (more)
Why is a 90% failure rate ok? is a post from: Sharon Drew Morgen
The sales model builds in a 90% failure rate and we expect that! We build it
right into the entire system: We hire 10X more sales people to get the
results we seek, we expect and get 50% longer sales cycles than we could be
having, we face objections because people are responding to the sales model
itself, we lose clients we shouldn’t lose. And we consider all of this de
rigour.
What a waste – not only for sellers, but for buyers.
This doesn’t need to happen. Sales is just an incomplete model that we’ve
accepted as... (more)
Manticore Technology and Bulldog Solutions have released a new white paper
that addresses some misconceptions that B2B marketers may have about
marketing automation. As they point out, it's terrific when an application is
intuitive and easy to use, but marketing automation must be used in support
of a business process if it's going to produce the desired results. More
sales and revenues.
Process and skillsets are holding marketers back:
"Recent Executive Benchmark Assessment data from Bulldog Solutions and Frost
& Sullivan, the Growth Partnership company, shows that process is th... (more)