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TreeHouse to Offer Exclusive Marketing Automation Readiness Lab at OMS

Online Marketing Summit 2012, February 6-9 at the Hilton San Diego Bayfront in San Diego

TreeHouse Interactive (, the technology leader in on-demand marketing automation and partner relationship management (PRM) solutions, today announced it will offer an exclusive Marketing Automation Readiness Lab at the Online Marketing Summit (OMS) 2012, February 6-9 at the Hilton San Diego Bayfront in San Diego. Interested parties may register in advance at MA Readiness Lab or at TreeHouse's booth #105 at the summit.

According to research by industry analyst firms such as Aberdeen Group and Sirius Decisions, the majority of best-in-class organizations use marketing automation, yet less than 25 percent fully utilize its potential. In this one-on-one marketing automation lab offered by TreeHouse, participants will get specific recommendations on how they can prepare for and better utilize marketing automation. They will gain a clear understanding of how to better align internal teams, make marketing processes more efficient, and create the infrastructure necessary to be successful.

“We look forward to giving OMS attendees the opportunity to learn how they can improve their marketing results by leveraging the advantages of marketing automation,” said Erich Flynn, CEO, TreeHouse Interactive. “Having the tools necessary to better employ marketing automation can reduce tedious manual processes and ultimately enhance an organization's bottom line."

TreeHouse will also provide demos of the new advanced integration functionality in its industry-leading Marketing View™ marketing automation platform. Marketing View can now integrate with the Opportunity object in Salesforce CRM, allowing for sophisticated nurturing and marketing automation using values from Opportunity object fields such as Sales Stage, Vertical Market or Product Purchased.

To learn more about the TreeHouse Marketing Automation Readiness Lab or get personal help registering for the lab at Online Marketing Summit 2012, contact [email protected].

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About Online Marketing Summit

Online Marketing Summit (OMS) offers an educational environment that facilitates incredible learning, networking and collaboration opportunities amongst marketers, executives and digital professionals. OMS is singularly committed to its mission to educate marketers on the emerging best practices of online marketing through a professional development conference and exhibition. More than 12,000 marketers have learned, collaborated and networked at OMS events over the years. For more information, visit

More information about Online Marketing Summit may be found at

More Stories By Derek Harris

Derek Harris Sr. is a senior technology writer and blogger with more than 20 years experience in journalism.

While covering a broad spectrum of technology segments, his focus is weighted on enterprise technologies in the data storage, security and infrastructure spaces.