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Business Process Improvement Authors: Prince Kumar, Dana Gardner, Continuum Blog, Automic Blog, Liz McMillan

Related Topics: Service-Centric IT Management

Service-Centric: Press Release

Innovative CIOs Assure Business Value by Prioritizing Impact of IT Events

Senior technology executive from EL AL to discuss how the airline assesses business impact to fix most important problems faster

Too often, enterprise information technology (IT) departments are unable to distinguish the significance of events being reported by their monitoring systems such as, for example, whether a back-office system is down or an order-taking service is unavailable.

Every enterprise depends on the availability and performance of certain critical services, for example, those that generate revenue or play an important role in customer satisfaction. Not all services have the same impact on business operations and prioritization is essential.

Itzik Cohen, who works in the CIO office of EL AL is the featured guest speaker at a free webinar on July 25, 2013 where he will discuss how the airline is able to prioritize IT events based on their potential impact to business operations.

The webinar is titled, "Greater Visibility Ahead: How Innovative CIOs Assure Business Value by Prioritizing Impact of IT Events" and sponsored by Neebula Systems.

The webinar will provide insights into how savvy IT professionals with the right technology can:

  • Remove friction and useless finger-pointing between domain-specific IT teams;
  • Allocate IT resources based on business value prioritization
  • Prioritize events based on business impact (e.g., revenue-generating vs. internal back office systems)
  • Immediately pinpoint what processes a specific component will affect
  • Keep complex systems healthy and business users up and running
  • Understand the impact of proposed change activities on service availability

Webinar: Greater Visibility Ahead: How Innovative CIOs Assure Business Value by Prioritizing Impact of IT Events

Date: Thursday, July 25, 2013

Time: 1 p.m. Eastern time / 10 a.m. Pacific time

More information and registration is available at

About Neebula: "IT all Starts with the Map"

Neebula provides Service-Centric Availability Management software that improves IT performance and availability through an automated and unified approach to mapping business services which is 20 times faster and 80 percent less expensive compared to other solutions. Optimized for software-as-a-service (SaaS) delivery, Neebula encourages IT organizations to shift from monitoring data center silos (servers, network, storage, applications) to managing end-user business services (examples: CRM, billing, tax payment, fund transfer services). Believing that effective IT "Starts with the Map," Neebula's unique technology automatically creates and maintains a run-time map of business services including underlying physical, virtual, network, and storage infrastructure. Focused on business impact and realizing that IT should monitor only what matters, Neebula's run-time service map enriches event management and monitored information by presentation in the context of the business service, resulting in improved IT change control, rapid problem isolation, and meaningful service health monitoring. While no CMDB is required, Neebula service maps can be imported into software from BMC Software, CA Technologies, HP, IBM, and ServiceNow, making existing CMDBs "service-aware" with run-time accuracy. Headquartered in New York and Tel Aviv, Neebula has an installed base of global enterprises, Fortune 10,000 companies, and government/education customers in Europe and North America.

More Stories By Glenn Rossman

Glenn Rossman has more than 25 years communications experience working at IBM and Hewlett-Packard, along with startup StorageApps, plus agencies Hill & Knowlton and G&A Communications. His experience includes media relations, industry and financial analyst relations, executive communications, intranet and employee communications, as well as producing sales collateral. In technology, his career includes work in channel partner communications, data storage technologies, server computers, software, PC and UNIX computers, along with specific industry initiatives such as manufacturing, medical, and finance. Before his latest stint in technology, Glenn did business-to-business public relations on behalf of the DuPont Company for its specialty polymers products and with the largest steel companies in North America in an initiative focused on automakers.